Roche commissioned a second website following the success of the Roche My MIQE Guide Building on the established visual language, I led the design and front-end execution of a new platform to introduce the Roche FLOW system, clearly communicating its products, benefits, solutions, and real-world use cases.

The site architecture deliberately separates the FLOW product portfolio from supporting scientific content through a strong horizontal visual structure, improving clarity and navigation. The experience was designed with a responsive-first approach and enhanced through custom HTML5 animations, translating complex information into an engaging and accessible digital experience.