Royal Caribbean, a cruise line, asked to come up with a concept for an app, specifically designed for tablets.

The My Cruise app was intended to be a personalized travel app that would have taken the user into an easy-going journey.

Starting from when booking for a cruise, to while on the cruise to after the cruise. A logbook, travel tips, deck plans, onboard activities, weather forecasts and a personalized my cruise magazine for each traveler were part of this concept.